Online Public Relations (OPR) and Community Management.
Businesses often establish communities or implement community management tactics to cultivate genuine relationships with both their external audience (customers, fans, and followers) and their internal audience (employees, vendors, partners, and team members). By investing in community management, businesses can transform into human brands that genuinely care about those who support, work for, and interact with them. Community management is akin to online PR, but it goes beyond traditional PR tactics by incorporating technology, content, and timing. It involves defining how an entity, organization, or individual interacts and communicates with the public, including customers, partners, journalists, philanthropists, politicians, and the general public. Regardless of size or industry, all businesses require public relations.